Riviera University Research Journal

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The Riviera University Journal of Management, Economics, Marketing, Finance, Human Resources and Entrepreneurship is a peer-reviewed academic publication dedicated to advancing research in marketing, consumer behavior, digital strategies, branding, and business growth. Our mission is to bridge the gap between theory and practice by publishing high-quality research contributing to the evolving marketing landscape.

Our editorial team consists of experienced researchers, industry experts, and academics committed to upholding the highest standards of scholarly publishing. Each submission undergoes a rigorous review process to ensure academic integrity and relevance.

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Editeurs en chef  / editors in chief

Dr Olivier Cane
Dr NGADIBA KILUMBA Rodolphe

Editorial board  / membres du comité éditorial

Dr Bobo Borauzima Kabungu
Dr NZENZA MPANGU François Michée
Dr Kenneth Lovell Tuttle Wilhelm
Dr Shamini A/P Sachithanandan
Dr Sritaran A/L Deevendran
Dr Rohit Kumar Nanduri 
Dr  Thomas Leong
Dr Meng Hong Yong 
Dr Ahmad Al-Safty